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Entertainment and shows for shopping malls

 Entertainment and shows for shopping malls

Shopping Malls Entertainment and Shows refers to the huge range of entertainment activities and shows, designed in order to create animation and fun in shopping centers and big malls all over the world. Shopping Mall is a large building complex, created and designed to host the organization of business and commercial activities, shops and large-scale distribution’s signs. Generally, a Mall is composed by a great inner hypermarket characterized by large dimensions, from the large selection of products belonging to all product categories, and by a variable number of shops, selling different products. (bar, clothes, telephony, toys, electronic). The physical “trait d’union” of the structure, is the inner gallery, which can host many expositive areas, even called “temporary shops”.

Shopping Mall, new locations for events organizations with entertainments and shows for kids

Usually Mall is managed by the Management Company, specialized in the coordination and organization of various activities related to the life of the shopping center (marketing and rental of shops , maintenance and safety management, implement of marketing strategies and communication etc..) whose presence is condensed in the figure of the Gallery Director. Often, next to the figure of the Gallery’s Director, it’s possible to find the hypermarket's Director, who specifically follows all of the large retail chains activities. The increasing spread of these large commercial organizations, offering huge ranges of products , the convenience of a immediately adjacent parking to the main structure , the possibility of a WiFi connection, and above all the comfort of a protected space from the weather, rich in show and entertainment elements, has actually created new trends and new demands which influenced ways, times and venues of the family, young people and their purchases, as well as new requirements in the organization of events and shows. Shopping mall in fact is the alternative to city square, the place where young people and families find each other in order to spend time together. In this context it has become more and more frequent to recourse to the organization of entertainment activities and shows. And it is precisely to this new trend that Prestige Events' work is addressed, a team of events planners professionals in shows production and entertainment tought for people in shopping mall.

New events in the week end at the Mall, entertainments and show to amaze people during shopping 

The aim is that of ensuring to Mall audience the possibility to share a place for meeting each other, finding as well the organization of shows, workshop activietes for children and amazing entertainments for all family. More and more attention is so necessary for Management Company to choose the right events management company with professionals events planners to ensure entertainment and quality shows' productionsin for malls. This choice is one of the main factors in the process of attraction and loyalty of the customer: primary target of every marketing strategy. In this branch it’s necessary to develop a powerful and accurate planning of shows and entertainment, identifying those holidays and anniversaries dates able to attract the public, such as shopping center’s Anniversary and Birthday, or creating special events during every weekend of the year. In Italy, with the advent in 2011 of Sunday’s opening for any businesses ( shopping centers, hypermarkets , supermarkets and integrated neighborhood centers etc .. ), together with the growing tendency to meet in Malls, the organization of events and shows become an essential requirement in Malls' marketing plans, asking new questions about public awareness of customers, new challenges around the trend growth and increased sales, outlining a scene in a continuous and constant evolution to the ownership and direction of Shopping Centers, management companies and different business organizations. Our services are globally guaranteed in order to bring this funny and useful kind of entertainment to every event. This is the perfect solution for filling up the afternoon in your shopping center’s gallery, bringing joy and entertainment to families and children. In this section, Prestige Events has condensed a differentiated proposal for mall audience, from engaging entertainments for kids to colorful show parades on stilts, from magic shows to incredible performances of street artists and circus acrobats ... all this and much more to organize amazing events at the mall.

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